Lk Affiliate LTD is a senior-only affiliate marketing consultancy. We audit your program, fix your attribution, renegotiate your terms and rebuild your partner mix around measurable incremental revenue. Nothing else.
Request a program auditPosition
Most affiliate programs pay for revenue they would have earned anyway. We find that money and take it back.
The average program we open carries 20–40% of commission going to partners who add no incremental value: coupon sites intercepting branded checkouts, last-click arbitrage, dormant placements billed as "premium". Agencies rarely flag it — their fees scale with your spend.
We work the other way. Fixed fees, no media margin, no headcount to justify. Every recommendation is tied to a number: commission saved, margin recovered, or incremental revenue proven in a controlled test. If the data says an idea failed, we kill it and say so in writing.
Services
A forensic pass over your last 12 months of transactions, commissions and placements. You get a ranked list of leaks — misattributed sales, non-compliant partners, overpaid segments — with the exact value of each and the order to fix them in.
We rebuild how affiliate touches are measured against your other channels: deduplication rules, click-to-conversion windows, server-side tracking, cross-device stitching. The goal is one number your CFO and your network agree on.
Most programs earn 80% of incremental revenue from fewer than 20 partners. We score your entire portfolio on real contribution, cut or renegotiate the tail, and reinvest the freed budget into the partners that actually move volume.
Geo splits, pause tests and holdout groups designed to answer one question: what happens if this partner disappears tomorrow? We run the test, do the math and hand you a defensible answer — not a network dashboard screenshot.
Commission tiers, tenancy fees, hybrid deals, exclusivity clauses — negotiated from your data, not the partner's rate card. Clients typically recover the cost of the entire engagement in the first two renegotiated contracts.
For clients who want us to run the program we redesigned. Monthly targets, weekly partner actions, quarterly incrementality reviews. One senior operator, direct on Slack and email — no juniors, no ticket queue.
Process
Two weeks inside your data: transaction logs, network reports, contracts, tracking setup. We quantify every leak before we propose anything.
One working session with your decision-makers. We present the findings ranked by value, agree targets, and cut anything that can't be measured.
We renegotiate terms, restructure the portfolio, fix attribution and launch incrementality tests — with your team or on your behalf.
Every 90 days: what we changed, what it earned or saved, what we kill next. If the numbers stop justifying the fee, we tell you first.
Results
Fashion retailer, eight-figure GMV. Commission cost cut 31% in one quarter by removing last-click coupon interception on branded traffic — with zero measurable loss in total revenue, confirmed by a four-week holdout test.
Subscription software company. Incremental affiliate revenue up 64% year-on-year after we reallocated the tail-partner budget to twelve content partners on renegotiated hybrid deals.
Marketplace, three European markets. Annualized savings identified in a three-week audit: duplicate payouts across two networks, expired tenancy placements still billing, and a mispriced top-tier commission band.
Consumer finance brand. Attribution disputes with the network reduced from nineteen per month to four after we moved tracking server-side and rewrote the deduplication logic against paid search and CRM.
About
Lk Affiliate LTD is a deliberately small team of senior affiliate operators and analysts. Everyone who touches your program has run one — as an advertiser, a network lead or both.
We built the firm around a simple observation: affiliate marketing has an accountability problem. Fees are tied to spend, reporting is written by the parties being paid, and the person presenting your quarterly review has often never opened your raw transaction data. We removed each of those conflicts structurally — fixed fees, independent measurement, and the same senior person from first call to final report.
We take on a limited number of engagements at a time. When we're at capacity, we say so and offer a start date rather than diluting the work.
FAQ
Agencies are structured to grow your program's spend, because their fee usually grows with it. We charge fixed fees and are often hired to shrink spend while holding revenue. We also don't resell media or take network kickbacks, so the only way we make money is by being right.
Two to four weeks depending on data access, covering the last 12 months of your program. You receive a ranked leak register with a monetary value on each finding, a corrected view of true incremental revenue by partner, and a 90-day action plan. The audit stands alone — there is no obligation to continue with us.
No. Most of our best engagements are with strong in-house teams who need independent measurement, negotiation leverage or a second pair of senior eyes. We hand every method over — queries, test designs, negotiation playbooks — so your team is more capable when we leave, not more dependent.
Programs spending roughly £250K a year or more on commissions and tenancy. Below that, the savings we typically find don't justify our fee — and we'd rather tell you that on the first call than after an engagement.
Contact
Tell us what your program spends and what's bothering you about it. We'll reply within two working days with an honest read on whether an audit is worth your money — including when the answer is no.
Prefer email?
[email protected]Thanks — we'll come back to you within two working days with a straight answer. If it's urgent, write to [email protected].